Post your business idea and get votes.
Top 5 ideas Pitch to a live audience.
Winning idea receives $1,000 in seed funding.

About Us

Our Mission

The Hatching is part of a community-wide effort to support local entrepreneurs and make the Lansing region a great place to start a business. This event helps move new, local business ideas from concept to reality, and provides winners with funding, legal support, market research, office space and more.

You bring the idea, we’ll help with the rest.

The Event

The Hatch

The last Thursday of each month, 6pm to 8pm.

Dublin Square in East Lansing, MI.
Get Directions   Attend the Event

To bring ideas to life in the Lansing Region.
To network with entrepreneurs, starters and supporters.
To cheer on the next big idea you’d like to see hatch in Lansing.

Ideas are Due:
The Friday the Week Before the Event by 4PM.
Submit Idea

Notification of Winners:
The Saturday Before the Event.


To Qualify

  • You must be located in the Lansing Region (Ingham, Eaton, and Clinton County), or be willing to relocate to one of the three Counties

  • You must still be in idea phase, no previously formed companies are allowed to present

  • You must be legally able to reside and work in the United States


  • Ideas must be posted online no later than the Friday before the event by 4PM.

  • Idea submissions for the following month will open again the day after the event

  • Once your idea is selected to present, send your digital presentation in the PowerPoint format to Also, we are not allowing videos or audio in the presentation. This must be sent before 6 p.m., by the Tuesday (two days) before the event


  • You get 5 minutes to Pitch

  • There is no Q & A after the presentation

  • Judges will deliberate after all 5 presentations and pick the $1000 winner

  • One post per person per month

  • The same idea cannot be posted again in the following months

  • The Hatching reserves the right to remove any ideas/teams from the competition at any time


Like many great ideas, The Hatching was founded by friends over beers. They saw the potential the Lansing area had for new businesses and were interested in growing the ecosystem for local entrepreneurs. They started The Hatching with the goal of making Lansing a thriving area for startup businesses.


Amberi Shinn

Amber Shinn

 MSU Innovation Center
Jeff Smith

Jeff Smith

 MSU Foundation
Ken Syzmusiak

Ken Szymusiak

MSU Institute for
Tony Willis

Tony Willis


Lori Fischer

Spartan Innovations

Paul Jaques

Spartan Innovations

Sara Parkinson


Tom Stewart

NEO Center

Brought to you by

In partnership with



Experience the Hatching

Post. Pitch. Win.

Whether you have the next brilliant idea or want to be part of the next big thing, come participate. Experience the thrill of competing and pitching for the prize amongst your peers and fellow entrepreneurs.

Join the Competition, Be the Next Winner

Submit your ideas below. The $1000 prize could be yours!

Vote on Who's Ready for Hatching

Vote on 2 of the ideas listed. The top 5 ideas with the most votes will get to pitch.

Quick Pointers Before the Big Day

For the first time pitchers or even experience pitchers, it doesn't hurt to refresh on a couple points on pitching.


Come and Check Out the Event

Whether you have friends competing or just want to check out the event, come out and be a part of the Hatching Community.

Got Questions?

Don't be shy and send us any questions that you might have!

Hall of Fame

Hatching Winners

Creative Ideas and People

2015 Winners


Jim Nugent Instrument Works

August | Maner Costerisan

A percussion instrument craft business that makes custom and handmade products comprised of local and more sustainable natural materials.


Legacy Shave

July | Spartan Innovations

A shaving brush accessory that attaches universally to today’s shaving cream/gel cans. It is the ultimate shaving experience.


Cutting The Cable


By utilizing the wireless communications of smartphones, we can create a low cost adapter to replace expensive scoring equipment for fencing.


Spray N Play

May | MSU Engineering

We believe that there is a better way to play with and display your Legos. Spray N Play is a temporary sealant that holds them together.


Scratch X

April | LEAP

This smart wristband provides a new way for OCD sufferers to conquer their compulsions using push notifications and spatial control.


Safety Sit

March | City of East Lansing

Safety Sit is a new concept to assist both patients and physicians in a hospital. The goal is to make a less strenuous way to get the patient out of bed.

Brew Export

February | Loomis Law

Brew Export is an international distribution business for craft beer brewers! Would you want a craft brew on a beach in Mexico?

Clean Case

January | Capital Area Angels

CleanCase is an exciting new concept to utilize mobile devices in surgical procedures. Surgeons can now feel confident with this sterile solution!

2014 Winners



November | Sparrow

OneSound is an exciting new app that allows everyone to be the DJ. These 4 MSU students are hard at work to make your next party even more enjoyable.

Mini Maker

October | PNC Bank

Mini Maker is an idea for a new children's play space dedicated to the builders, makers, tinkerers, and innovators of our younger generation.

Maizena 3D

October | PNC Bank

Maizena 3D stems from Lansing Maker Week and is attempting to change the way 3D printing is done using simple household products.


September | Dart Development

GAIA provides a solution that helps auditors who have specific qualifications, proven skills and competencies find assignments from their customers.

Winner's Catalog

August | M3 Group

Winner's Catalog is t-shirt company that capitalizes on the trend of wearing a shirt with picture of you wearing shirt with another picture on it.


July | Jackson National

Thughts is a web and mobile application that would allow friends to contribute towards a gift for their mutual friends.



Jurymind provides a better means of communicating with jurors. Their app enables courts to send proactive messaging to jurors via mobile notifications.


May | Spartan Innovations

StairWalker is a walker that can be used on flat ground and up and down stairs.

US STEM Solutions

April | LEAP

US Stem Solutions connects students and employees with STEM (Science, Technology, Engineering and Math) careers.


March | Startup Weekend

BookBrainer sends single quiz questions to your phone every day to help you retain key points from your reading material

TheraB Medical

February | LEAP

Swaddle Mi Billi is a wearable treatment for infant jaundice that promotes maternal-infant bonding and breastfeeding during treatment.

Go Green Trikes

Jan | Loomis Law

Go Green Trikes is a green delivery service that uses heavy duty electric-assist trikes.

2013 Winners

What's Mapnin'

November | MSUFCU

This online retro map offers a whole new way to see what's hapnin' in town. It's a hand drawn caricature map of the landmarks, business and culture that make up Lansing.


October | MITN

Folyo is a social e-commerce platform that allows college students to sell their artwork.


Highbrau Solar Brewing

September | MSU Enet

Highbrau seeks to use solar power for brewing beer, which would make the beer tastier and the process better for the environment.



August | CommonWealth

Chaible is an and end table that converts into a chair, perfect for dorm rooms.

Poochie Bowl

July | Spartan Innovations

The Poochie Bowl is designed to keep long dog ears dry and clean and out of food and water.

Eightfold Marketing

June | LEAP

Eightfold Marketing is a multi-platform marketing and creative team, focused on advanced, artistic digital content, and strategic marketing concepts that will help business's express themselves, and improve their bottom line

Startup Community

What's Happening

Don't miss out on all the entrepreneurial activities around the area. Visit businesses, listen to pioneers, and make strong connections in the local scene.

Spartan Innovations

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3D Lansing

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Contact Us

The Hatching

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